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Clairol Natural Instincts Semi-Permanent Hair Color

  • 5.0 Average Rating

Shipping weight  0.50 lbs.

This item is eligible for free standard shipping with order total $35+ or $5.99 flat-rate standard shipping with no minimum purchase required.

  • Description
  • Customer Reviews
  • Details
  • Symptoms & Conditions

Flirt with color & kiss commitment goodbye! Natural Instincts gives you shiny, healthy looking color that only lasts 28 washes. This ammonia-free formula is gentle on hair and conditions as it colors with aloe, vitamin E and coconut oil.

  • Radiant color, beautiful shine and touchable softness
  • Conditions with aloe, vitamin e and coconut oil
  • Semi-permanent: lasts 28 washes or up to 6 weeks
  • No harsh root lines
  • No ammonia
  • No strings attached

Questions? Call 1-800-CLAIROL

Product Features


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Most Helpful Positive Review

  • M. Kranes
    Female, age 19-35 Verified Purchase
  • Love it

    Easy to use and perfect matching colors. Thanks for the great graphics so I can see the color. The Sahara Light Blonde is just for me.


  • Do a patch test 48 hours before coloring.
  • When you’re ready to color, squeeze the Color-Enhancing Colorant into the Color Activating Créme. Shake it!
  • Apply color to dry hair from root to tip. Set timer for 10 minutes (or 15 for stubborn grays).
  • Rinse until water runs clear and condition. Save the remaining conditioner to use once a week for 6 weeks. 
  • Refresh your color after 2 weeks using the Week 2 Color Refresher. 




Hair color products may cause allergic reactions, which in rare cases can be severe. Tattoos may increase the risk of allergy to this product. Conduct a skin allergy test 48 hours prior to each application, even if you have already used coloring products before. Do not use this product if you have experienced any reaction to hair color products or have sensitive, irritated or damaged scalp. In these cases, do not conduct the skin allergy test and consult a doctor before using any hair color product. Read and follow instructions carefully. In rare cases, use of hair colorants has been associated with temporary or permanent skin depigmentation (skin lightening or loss of color). If you notice any skin depigmentation or other unexpected reaction such as pain or severe itching, discontinue use immediately.

This product must not be used for dyeing the eyelashes or eyebrows. To do so may cause blindness. Product not intended to be used on children. Keep out of reach of children. Follow safety warnings.


This product is indicated for the following symptoms and conditions.

Hair & Scalp

Fading color, Gray hair

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